WHAT WE DO
Cardinal works with organizations to uncover opportunities for growth and transformation through a deep understanding of human behavior.
Our team specializes in designing products, services and experiences that meet people's needs in meaningful ways.
In addition, we work with organizations to develop their own internal culture of innovation.
OUR SERVICES
DESIGN
RESEARCH
Through a combination of design research and behavioral science capabilities, we provide a deep understanding of what customers think, feel, want and need to inform strategy and innovation roadmaps. We offer insights on how organizations can deliver real value to their customers.
- Design Ethnography
- User Research
- Customer Insights
- Customer Journey
- Trends Analysis
- Stakeholders Mapping
BUSINESS
STRATEGY
We help organizations to identify white space opportunities and define the right strategies to capture value by addressing unmet consumer needs. Through the creation of differentiated experiences and unique value propositions, organizations can drive lasting engagement with their customers.
- Value Proposition
- Customer Segmentation
- Business Model Design
- Go-to-market Strategy
- Brand & Communication Strategy
- Innovation Pipeline
PRODUCT &
SERVICE DESIGN
Our team translates strategy into high-quality, memorable customer experiences. We work collaboratively with our clients to co-create and tailor every touchpoint of the customer experience and to create products and services that exceed people’s expectations.
- Service Design
- Service Blueprint
- Customer Experience (CX)
- User Experience (UX)
- Digital Product Design
- Usability Testing
INNOVATION
CULTURE
We support organizations in building and maintaining a customer-centric culture. Defining a strategy that guides innovation efforts and building the capabilities to prioritize customer needs ensures that organizations can drive growth and remain relevant for long-term success.
- Customer Experience Strategy
- Innovation Business Strategy
- Innovation Process and Tools
- Human-Centered Design Training
- Change Management